About Us

Enhanced, diversified returns from a distinct source

Our Team

Established in 2009 to develop quantitative investment strategies for the life insurance industry, Applied Investment Strategies (AIS) specializes in commodities-based strategies, with a focus on rigorous, disciplined research and the development of proprietary insights and models.

Our experienced team has an average of 24 years of experience and the team members have worked together previously at other firms such as J.P. Morgan and Royal Bank of Scotland.

AIS Robert Ross
Robert B. Ross, Jr.
Chief Investment Officer
AIS Uday
Uday Goel, CFA
Head, Quantitative Research and Trading
AIS Yury
Yury Zusman, CFA
Managing Director, Portfolio Management
James P. Steele
Chief Executive Officer, Chief Compliance Officer
AIS Clive
Clive Gershon
Head, Investor Relations and Marketing
AIS Jeff
Jeff Bowers
Chief Financial Officer
Thomas Hertog
Compliance Consultant, Managing Director, WHI, Inc.

Robert B. Ross, Jr.

Robert Ross has over 35 years of experience in finance and alternative investments. Before forming AIS, Robert held positions at multiple global financial firms, including J.P. Morgan, Sagamore Hill Capital Management, and Harbert Management Corp. From 2011 to 2014, he served as market strategist with Royal Bank of Scotland. In 2014, Mr. Ross formed Ross Applied Investment Strategy (RAIS). Robert received an M.A. and A.B. from Harvard University in Economics, and his Master of Business Administration from Columbia Business School.

Uday Goel

Uday Goel has more than 14 years of experience in quantitative investment strategies and leads the research involved in AIS’s quantitative investment strategies. Uday has deep knowledge of strategy research and development and trading derivative products. He has built robust data-driven tools to identify new trading strategies, improve product performance and manage risk. Uday is highly proficient with data science software such as Python and has completed courses on Machine Learning (ML), Deep Learning techniques and the application of Artificial Intelligence (A.I.) in trading portfolios. Prior to AIS, Uday held positions at the Royal Bank of Scotland in London and Lehman Brothers in Mumbai. He received a Bachelor of Technology in Electrical Engineering from the Indian Institute of Technology and is a Chartered Financial Analyst (CFA).

Yury Zusman

Yury Zusman brings more than 15 years of experience to the AIS team and is involved in the research and management of AIS’s investment strategies. Before AIS, Yury was a strategist and economist at Pharo Management. He was part of the investment team that managed $10bn in AUM across FX, rates, credit and commodities. Prior to Pharo, he traded physical and financial crude oil and refined products at Nobel Group. Yury is also the founder of Leonidas Macro, a research and consulting firm, and the author of EM Dynamics, a quantamental EM macro research series. He received his Bachelor of Science in Economics from Carnegie Mellon University and his Master of Science in Finance and Economics from The London School of Economics, graduating with Distinction. Yury also holds the Chartered Financial Analyst (CFA) designation.

James P. Steele

J.P. Steele has more than 35 years of experience in insurance and financial services and currently leads AIS. His previous experience includes roles as President of IFS Financial Services and AIG American General Domestic Life Companies, also serving as the latter’s President of the International Structured Settlements Annuities Division. In addition to Applied Investment Strategies, J.P. is a partner at Index Methodologies, an innovator of quantitative investments for the U.S. life insurance industry. J.P. received a Bachelor of Science and a Master of Business Administration from West Texas A&M University.

Clive Gershon

With more than 30 years of asset management and financial services experience, Clive Gershon brings a unique blend of marketing, relationship management, investment, business and leadership expertise to the AIS team. Prior to AIS, Clive led the development and execution of business, marketing and client relationship management strategy for leading asset management and financial services firms including Capital Group (Capital Guardian Trust Company), J.P. Morgan, Guggenheim Investments, Epoch Investment Partners, TIAA/Nuveen, London Stock Exchange, and the Financial Times. Clive holds a B.A. Business Studies with honors from Bournemouth University in England, U.K. and is a member of the endowment investment committee of UJA Federation of Northern New Jersey.

Jeffrey S. Bowers

Jeff Bowers has over 38 years of experience and has been a partner with AIS since its inception. He is responsible for AIS’s financial operations. Prior roles include leading the country’s largest structured settlements group of companies, most recently as President and CEO of Integrated Financial Settlements. Since 2010, Bowers has also been a partner in Alpha Artists, LLC and Index Methodologies, LLC. Prior to joining IFS in 1984, he was the CFO for a regional foodservice distribution company, and before that was an Industrial Engineer at General Motors Corporation. Jeff attended General Motors Institute, graduating Cum Laude with a Bachelor of Science degree in Engineering, followed by a Master of Science designation from the University of Michigan in Industrial Engineering and Operations Management. 

Thomas Hertog

Thomas Hertog has over 20 years of experience and leads AIS’s compliance strategy and operations. He co-founded WHI, a compliance consulting firm, in 2008. Prior to WHI, Thomas served as chief compliance officer of Zacks Investment Management and Zacks & Co. Before that he was a manager with Global Best Practices Arthur Andersen. Earlier in his career he served in the roles of controller, accounting manager and auditor for several privately operated entities. Thomas received his B.S. degree in Business and Accounting from Edison State University.